Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, 17 May 2016

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.

For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.

We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.

We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.

Explore rich card types and identify where your content fits
Browse the new gallery with screenshots and code samples of each markup type.

Test and tweak your markup
We strongly recommend using JSON-LD in your implementation.

  • Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.
  • See a preview in revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).
  • Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.

Keep track of coverage and debug errors
Check how many of your rich cards are indexed in the new Search Console Rich Cards report.

  • Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.
  • Submit a sitemap to help us discover all your marked-up content.

Find opportunities for growth
In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields.

Monitor performance
A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.

Q: Can I keep my existing rich snippets markup?
A: Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.

Q: What about the Structured Data report in Search Console?
A: The Structured Data report will continue to show only top-level entities for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the structured data report into rich card report.

Q: What if I use the wrong markup?
A: Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.
Learn more about rich cards in the Search and the mobile content ecosystem session at Google I/O (which will be live streamed!) or on the Developer site. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

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Saturday, 5 March 2016

Internet Marketing Agency in Utah and Arizona recently released a stunning new infographic The Old Days of Google vs the New to explore 37 different aspects of SEO and compare how the method have changed through the years.

Thursday, 28 January 2016

Google has quietly updated their Webmaster Guidelines document, which is one of the first places webmasters should go when learning about SEO best practices and dos and don’ts.

Google updated the general guidelines section of the document, expanding on examples about how to help Google find your web pages, how to give them better ideas on what those pages are about and how to make web pages that are good for your website visitors. The quality guidelines section of the page has not been updated.

I have taken before and after screen shots of the web page so you can compare them for yourself:

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Monday, 25 January 2016

Across all digital marketing channels, SEO is always on the forefront of all our minds. This is because traditional push marketing is actually being replaced by one of the most cost-effective inbound marketing strategies like search genie optimization.

According to a report from statista, Google has a web search market share of 96.47 percent in India. According to other reports, more than 70 percent of the links Google search users click are only from organic listing or search engine optimisation.

Cost per lead coming from inbound channels like search engine optimisation are 61% less than outbound channels like cold calling. Lots of significant changes in Google search happened in 2015 and now, as 2016 is around the corner, all eyes are on the newly emerging search and visitor behavior trends and the algorithm updates that Google has in stock for us.

Let’s figure out what’s going to happen next year in terms of SEO? What parts deserve extra attention in the coming year and how you should adjust your SEO strategy in 2016?

1. Social Media will play an even more important role: Today customers are using multiple source of information before making a purchase decision. Customers are smart enough to use local listing and reviews, blogs and many other review sites. They interact and share content published on social media sites about a brand.

For the time being, the role is counting social media as a ranking signal and it’s not directly influencing the ranking of your website. However, considering the recent change by Google of integrating recent tweets in search results is a clear signal of a significant role of social media in the search ranking in next year.

2. User Behavior will affect website ranking: User behavior is indeed a strong organic ranking signal in Google. Simply put – Understanding your visitors and their search and browsing behavior are going to be one of the most important factors in the ranking of a website.

Answering these common questions can significantly improve the user experience of your website and subsequently organic ranking:

  • Are you optimizing your content for user search intent and “Google direct answer”?
  • Are you providing fresh and sharable content to your target audience frequently?
  • Are you offering frictionless content accessibility on multiple devices?
  • Are you interlinking related content to give detailed information about any topic?

3. Mobile Keeps Growing: 2015 was a big year with the 394 percent increase in smartphone usage, and more than 75% of all Internet users use a desktop with a mobile device.

Google already rolled out “Mobilegeddon” update to phase out websites that are not optimised for better user experience on mobile. Optimizing your website or mobile app for organic visibility can significantly increase the traffic of people with high conversion intent.

In most industries, mobile traffic is currently surpassing desktop traffic with large differences. People are frequently searching information “on-the-go” and Google is aligned to give better search experience to people searching for information on mobile devices.

4. Google Directly Answers: Understand the difference between “keyword” and “search intent” of a user – You no longer need to optimize for exact keyword to offer a relevant search result :)

Google has started giving direct answers to searchers in search result rather than routing them to some other websites. Based on some previous data and analysis, Google direct answers can highly increase the click-through-rate of website instantly. Google Knowledge Graph and Window’s “Cortana” are all set to cover broader range of search queries (not keyword) in 2016, which is both an opportunity and a threat.

Apart from regular content strategy, it’s important to incentivize Google direct answers before your competitor start doing that. Creating 4-5 highly targeted content for most prominent search query that Google can use in the direct answers would be your best bet.

5 – Local SEO will evolve further: More focus on local SEO has been an integral part of the several algorithm changes Google rolled out in 2015. Better integration and optimization of Google plus and Google my business with your website is actually improving the local search visibility of your physical business.

Local search results are radically impacting click-through-rate and conversion rate of a business because of so much informative data that is not easy to ignore for a potential customer. If your business is such that your potential customer base is geographic in nature or if you are in B2C business, local SEO is going to play an important role in your overall digital marketing strategy in 2016.

Few ways to optimize your business for local SEO in 2016:

1- Make use of ‘Google My Business’ – Getting listed and optimization of “Google My Business” is the lowest hanging fruit for your overall local SEO strategy, list your business and verify your local physical store from Google.

  • Update your dashboard with complete details
  • Explore full potential of Google Plus endorsement tool
  • Integrate and pull out meaningful decisions from Google Analytics Insights
  • Creation and utilization of AdWords Express campaigns

2- Encourage customers to share local reviews: Encourage people, previous customers to share positive reviews about your product/services on Google My Business page. Getting positive reviews from other trusted review sites can also help you increase the local listing and ranking in search.

3- Focus on NAP Listing – Local citation has been playing an important role in the ranking of a website since lately, this is likely to evolve even more in 2016 and can help increase the local listing.
The most prominent thought leaders agree that complete citations account plays up to 25 percent increase in site searchability of a website. Make sure your business is listed with NAP details (Name, Address, Phone No) on top citation networks, and if there is an option to add a link to website also, just don’t miss that.

#SmartTip – Try to show/add your city and state at following places (Title Tag, H1 Heading, Content, alt text, images, URL, local business listing)

6 – Change in External Link Structure: From the last couple of years, the values of external links were going down. However, high-quality backlinks are still one of the most trusted ranking signals for a brand. 2016 will bring some add on value to external link structure that will be slightly more focused toward “brand mentions” and linking to internal pages of an android app.

7 – Page speed takes more precedence: So “Page Load Time” of your website is a ranking factor now. Sites that load faster can outrank the one with high page load time. Did you know that Google has allocated a specific period of time to crawl your website, clearly Google bots can’t wait to let your page load in browser and then crawl. High load time is a waste of your websites crawl budget.

  • 40% of your visitors will abandon a site if loading takes longer than 3 seconds.
  • Half of your visitors expect a site to load in 2 seconds or less.
  • 1 second in loading time decreases conversion by 7%.

One thing is certain, however; SEO in 2016 will not be the same as SEO in 2015. Technologies, systems, and trends change too rapidly to support any one set of goals or practices for long.

This article is part of the #2016defynd series where we have experts from the industry talk about what digital marketers need to do to keep up with Digital Marketing in 2016.

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